Privacy Policy

Information We Collect through the Alto Platform

The type of PI we collect includes the following:

• When you complete forms, applications, or instructions; visit our website; or speak with one of our representatives, you give us information that may include:
  • Your name, address, date of birth, social security number, driver’s license number, email address, certain pre-existing IRA or qualified plan account information, personal financial information and other non-public information.
  • Additional information from you or third parties to validate or supplement this information.
  • Payment information, such as credit card, bank account, or other account information.
• We may collect information from other sources, such as consumer reporting agencies to verify information we receive from you.
• Non-personal data, such as information collected through cookies,² number of visits to our Site, and domain names of your internet service provider.

Except to the extent required by law, your use of Do Not Track features in your browser will not affect our collection of information.

Use and Disclosure of Your Personal Information

We may share your PI within our company, with affiliates, third parties with whom we have contracted in furtherance of our business, and with those third parties you have authorized us to share such information. We or they use this information for identification purposes, to execute transactions, to communicate with you, to operate our systems, to market on our behalf, to identify investment opportunities that may interest you or be available to you, to provide customer service, or to analyze³ in order to enhance our services.

We require our service providers to protect the PI about you that they receive from us and to use or disclose it only for the work they perform for us, or as permitted by law. However, information we obtain from reports prepared by service providers may be kept by the service providers and shared with other persons. Further, the use of any PI you provide directly to any third party service or site accessible through us or the Site is governed by such third party’s policies and terms of use, not ours. We also may provide information to regulatory authorities, law enforcement officials and to others when we believe in good faith that the law requires disclosure, or such disclosure is permitted to protect ourselves or others from harm or wrongdoing.

Opt-Out Information

Federal law requires us to give you this notice about your ability to limit marketing by our affiliates. Certain information collected by one Alto company cannot be used as the basis of marketing by another Alto company if you opt out of the use of such information. This information includes, among other things, financial information and your account history with us. For example, information collected by Alto Solutions cannot be used by Alto Securities (our broker-dealer) to market its products or services to you if you opt out of the use of information for marketing purposes. Your choice to limit marketing offers from our affiliates will apply until you tell us to change your choice. If you have already made a choice to limit marketing offers from our affiliates, you do not need to act again. To limit marketing offers, please see the “contacting us” section below.

 Security of Information

We have an important responsibility to keep your information safe. We use physical, electronic and procedural safeguards to protect your information from unauthorized disclosure. Our employees are trained and authorized to access your information only when they need it to provide you with services. Employees who have access to your PI are required to keep it confidential. Employees are trained on the importance of data privacy. When we share PI with third parties for the purposes noted above, we ensure there are contractual restrictions on their use and disclosure of that information. Please be mindful that no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Your Rights Regarding your Personal Information

• Accuracy of Information: We strive for accurate records. Please tell us if you receive any incorrect materials from us or if you feel the PI we have about you is inaccurate, incomplete, or not current by emailing us at the below address. We will correct any inaccurate or outdated information as soon as possible.
• Access: We will tell you what PI we have about you that we are required by law to provide to you at your request (“Disclosable PI”). Upon written, email or phone request, you may obtain a copy of the Disclosable PI within 45 business days (or such shorter period required by law, if any). We will not provide you with information we have collected in connection with, or in anticipation of, a claim or legal proceeding.

Contacting Us

To notify us about opting out as described above or if you have any questions about this privacy policy, please contact us by emailing [email protected](goes to new website), calling 877-673-1557, or writing to:

500 11th Avenue North, Suite 790
Nashville, TN 37203
Attention: Compliance

Updates and Amendments

We may update or amend our privacy policy from time to time. We will notify you and/or deliver policy changes to you to the extent required by law, and any revised policy will be posted to the Site.